Wednesday, November 4, 2009

Here Is a Formula Worth Remembering Wherever, Whatever!

by Paco Arespacochaga

Consistent Advertising = Familiarity = Trust = Customers. Please ingest and digest that formula and regurgitate it through a consistent definitive action.

Now what? Unless your the IRS, you have competition. And because most often than not, you're in business to make money, you must trump the competition. Listen, you may think everybody knows who you are and as such everyone would be compelled to buy from you but boy are you mistaken! People will buy from someone who is actively right in front of them when they need a specific product or service.

Why do you think Coca-Cola and Pepsi still advertise despite the fact everybody knows who these companies are.

It amazes me when business owners come to me and tell me they don't have the budget to advertise. I wonder how their budget is being handled. And sometimes business owners get to "cocky" and tell me advertising in general doesn't work at all! Now that's pure BS!

Whatever it is you do or wherever you are in life, it definitely pays to advertise. You want to get your name out there. You want people to know who you are and what you do. You want people to be aware of your products and services and you want people to see you as often as possible. When you do these steps, you're instantly setting yourself up as someone people can "reach" out for. You're setting yourself up for them to trust you. You're setting yourself up for potential clients or customers. And when this happens, your rewards or ROI become exponential!

Growth begins!


No comments:

Post a Comment