Nuggets Worth Taking In

by Paco Arespacochaga and friends

When a sales person goes out to begin his day, so many thoughts go through his head. It takes the right attitude to become successful in this environment. It also takes mastery of some fundamental skills to "bring it home".

However, we sometimes fall into the "sucky hole" of negativity from time to time and wonder how we can prevent it from happening to begin with. Well, my friends and I came up with some nuggets to help you validate your role in the world of Sales and Marketing.

Here they are:

Its about them, not you
be a good listener
engaged your potential client

Sound credible
let them know that you actually care

Rapport
Mirror and/or compliment their personality
tap into what they are looking for

Be yourself and tell it like it is
It prevents potential complains

Its not the product, its all about you
What would make the client want to buy “YOU”

Know your products
brag about your tenure in your industry
if you were a pilot without experience, people would be scared to fly with you

According to Jeffrey Gitomer: People don't like to be sold to, but they love to buy

Here Is a Formula Worth Remembering Wherever, Whatever!

by Paco Arespacochaga

Consistent Advertising = Familiarity = Trust = Customers. Please ingest and digest that formula and regurgitate it through a consistent definitive action.

Now what? Unless your the IRS, you have competition. And because most often than not, you're in business to make money, you must trump the competition. Listen, you may think everybody knows who you are and as such everyone would be compelled to buy from you but boy are you mistaken! People will buy from someone who is actively right in front of them when they need a specific product or service.

Why do you think Coca-Cola and Pepsi still advertise despite the fact everybody knows who these companies are.

It amazes me when business owners come to me and tell me they don't have the budget to advertise. I wonder how their budget is being handled. And sometimes business owners get to "cocky" and tell me advertising in general doesn't work at all! Now that's pure BS!

Whatever it is you do or wherever you are in life, it definitely pays to advertise. You want to get your name out there. You want people to know who you are and what you do. You want people to be aware of your products and services and you want people to see you as often as possible. When you do these steps, you're instantly setting yourself up as someone people can "reach" out for. You're setting yourself up for them to trust you. You're setting yourself up for potential clients or customers. And when this happens, your rewards or ROI become exponential!

Growth begins!